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OEM Italian brand: new business opportunities in China's textile

Europe is China an important market for textile and garment exports. Italy is China's eighth largest exporter of textiles and clothing, in January 2011 to October, China's textile and garment exports to Italy amounted to $ 5.444 billion, an increase of 15.21%. Apparel exports to Italy amounted to $ 3.494 knit scarf billion, an increase of 13.32%. In September 2010 in Milan, Italy at the Milan International garment Fair (READYTOSHOW) and Milan International Fabric Show (INTERTEXMILANO), some well-known Italian brands such as Armani, Zegna, Maisimala purchasing departments are to visit, China's production of cashmere products, knitted garments, silk fabrics by these brands welcome.

Since the international fabric show in Milan and Milan international garment exhibition has set up two exhibitions, exhibition companies in the textile advertising to exhibitors on the organization of Chinese enterprises, and in 2012 became general agent in China. Advertising in the textile, general manager of Sun Xiaoming, said the exhibition, although the Italian textile and garment industry is very strong, but China's clothing manufacturers in Italy can still find a lot of opportunities.

According to Sun Xiaoming, the Italian is the world's leading textile and garment producing countries, the Italian textile and clothing industry is an important pillar of the industrial economy. According to the Italian National Bureau of Statistics in 2010, the Italian clothing industry is the sixth largest export industry, the year Italian exports accounted for 2.3% of total exports. Italian textile and garment exports accounted for 50% of industry output.

In Italy, about 72% of the textile enterprises located in Lombardy, Piedmont, Veneto and Tuscany. These areas mainly small and medium textile enterprises, many of which are family businesses, 90% of employees less than 10 people.

Sun Xiaoming also pointed out that Italy's textile industry is small, but they will focus on improving the quality of the final product, and continuously improve production processes and new product development. So the Italian textiles have been renowned in the international market, especially wool, silk and cotton fabrics, excellent quality, high-profit. The main traditional export markets are Germany, France, Spain, the United States and Japan. However, since the 2008 economic crisis, the impact of the global economic slowdown, the Italian textile and garment industry has also been a certain extent. Its traditional export markets mainly knit hat the EU, Switzerland and North America, these countries fall in the purchasing power of the economic crisis, demand reduction, but also affect the sale of the Italian clothing industry, the decline in exports. But with the rise of the BRIC countries, especially Russia and China as the emerging consumer market, the demand for the Italian textile and clothing greatly increased weakness in the traditional export markets, a continuous decline in the case of Russia and China as its export growth turned bright spot. January 2011 to September Chinese apparel imports from Italy amounted to $ 556,000,000, an increase of 68.14%, ranking first in Chinese clothing imports. He rose that this consumer market conditions, the Italian clothing industry as a whole is not affected too much.

In recent years, by other countries, especially from China and other Asian countries, competitive pressures, the Italian textile and garment enterprises have to find foundry in Asia. Compared to the high local labor costs, cheap labor in Asia can dramatically reduce costs, improve product margins. Not just some second and third tier brands of most of the products processed in China, there are knitted shawl quite a number of top brand products in China and some other Asian countries produce. Only these brands in order to protect their brand image, or written on the label MADEINITALY, which also were feeling the industry. In October 2011 the end of the "Italian Fashion Summit" brand leader in Italy, there frankly that most of their products manufactured in China.

In this case, Chinese enterprises should actively strive for more of Italy's top brand processing opportunities. Sun XM that participate in the Italian textile and clothing exhibition is a way.

Following the success of Milan, after the International Fabric Show, TDF and in 2004 hosted an international garment exhibition in Milan, and Milan International Fabric Show held in the same period in the same museum, is the only Italian company located in the garment processing and trading platform to build brand buyers show .

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